Determine your niche

The first step in starting your online store is to determine a niche market you’d like to serve. One of the biggest mistakes new business owners make is not focusing on the three components of choosing a niche:


You want a niche that is profitable so you can see a return on your investment and build a profitable online store. If a product is too expensive to manufacture or purchase wholesale, it has a low potential for profitability. Similarly, a product might be too expensive to ship and may be better suited for selling in person.


The best e-commerce stores stock in-demand products people search for.


Consider your passions. For example, what do you enjoy talking about or researching? When you’re passionate about what you sell, you’ll be more likely to stick with it when times get tough.

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Determine your target audience

Your target audience is just as important as your niche. You want to make sure the products you sell will interest them and that they can purchase what you’re selling with no trouble. Don’t ask people for their opinion on your product if they’re not in your target audience.
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Decide on your product or service

Once you’ve determined your niche and target audience, it’s time to decide on your product or service line. This can be the hardest part of starting your online store. You want to make sure you’re not selling a product that’s too expensive to produce or that no one is searching for. It’s also important to make sure you have the resources, such as storage and shipping, to accommodate your products.
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Our consultant services include

Store build or redesign

Basic theme setup to completely custom solutions for your existing business or business idea.


Move your existing store to a new platform. 

Product Setup

Set up your products with images and descriptions, or offer custom options like subscriptions and gift cards. 

Custom Domain URL

We will help reserve and register your unique domain URL.


Improve your ranking on search engines like Google and Bing so buyers find your website when searching for related topics. 

Theme Customization

Add custom pages and forms, or customize the way your customers find and pay for your products. 

Custom Visuals

Make your store stand out with custom buttons, banners, and visual effects. 

Store Settings

Get help setting up things like payment and shipping options, custom store URLs, or website access controls. 

POS setup and migration

Get help using point of sale solutions to sell in-person. 


OneSource Marketing
3740 S 6th Street, Ste A  |  Lincoln, NE 68502

(402) 484-0216

Monday - Friday  10 am - 5 pm 

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